The book is a collection of the author’s writings in various newspapers. Not being wedded to any political or social ideology, he is unbiased and opinionated without worrying about societal niceties. Books, which are a collection of columns, become great chroniclers of time and the age of anger that we now live in. The author has looked at the issues from the citizen’s perspective and while, on the one hand, they may seem highly opinionated, on the other, they are mirrors to the world we've created for ourselves In many ways, world which Alice in Wonderland would have described to be getting curious.
Suhel Seth is the Founder and Managing Partner of Counselage India.Counselage is India’s only strategic brand management and marketing consultancy advising Chairpersons and CEOs on branding and marketing.Suhel has several passions: he is a regular speaker at industry meets; is a lecturer at various Indian Institutes of Management. Suhel also writes provocative columns on current affairs and the social landscape of India. Suhel has co-authored two books on Calcutta with Khushwant Singh and R. K. Laxman. Suhel has published several papers on ‘The Changing Indian Consumer’; Suhel has also written extensively on the impact of advertising and its linkages to societal influences such as religion and culture. In February 2002, Suhel’s first book In Your Face was published. His most recent books Get to the Top and Mantras for Success are national best-sellers.