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Health Care Communication in India


Health Care Communication in India
Three A’s of health care—Awareness, Access, Affordability; and at four stages of Promotive, Preventive, Curative and Aftercare are important as well necessary conditions for good health in India. ‘Healthcare in India’ book presents the realty check on these. Effectiveness of health-care communication depends on strategies, channels, source-messages and appeals to the targeted audience by effective health-care delivery efforts by all participants. Solving India’s healthcare affordability and accessibility problems is possible only if we bring in a complete paradigm shift in health policies and healthcare infrastructure. Further, the use of public-private partnerships to remedy the lack of health care infrastructure; and the mitigation of access issues are focused in the book. Healthcare in Indian Contexts highlights efforts to explore treatments for common diseases of the poor populations, life threatening diseases and infectious diseases through its Global Health agenda; Book also highlights the healthcare reach through innovative treatment approaches and never-ending efforts of global and Indian medical community to create breakthroughs to help humanity.
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ISBN : 978-93-88409-41-4
Description
Three A’s of health care—Awareness, Access, Affordability; and at four stages of Promotive, Preventive, Curative and Aftercare are important as well necessary conditions for good health in India. ‘Healthcare in India’ book presents the realty check on these. Effectiveness of health-care communication depends on strategies, channels, source-messages and appeals to the targeted audience by effective health-care delivery efforts by all participants. Solving India’s healthcare affordability and accessibility problems is possible only if we bring in a complete paradigm shift in health policies and healthcare infrastructure. Further, the use of public-private partnerships to remedy the lack of health care infrastructure; and the mitigation of access issues are focused in the book. Healthcare in Indian Contexts highlights efforts to explore treatments for common diseases of the poor populations, life threatening diseases and infectious diseases through its Global Health agenda; Book also highlights the healthcare reach through innovative treatment approaches and never-ending efforts of global and Indian medical community to create breakthroughs to help humanity.
Author
Uma Narula Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst USA. M.A Psychology – Clinical psychology specialization. Dr. Narula is Director/Communication Consultant (Research and Training) U+ communications, New Delhi, India. Uma Narula has been in ‘Communication Practice’ research both in rural and urban areas in India, global contexts and in contexts of multiple cultures which has given her valuable insights into significant role of ‘Communication Practices’ in changing and developing Communication Theories. Dr. Narula consultant, professional activities focus on four areas: Research, Training, Teaching, Professional writing/editing, and Therapeutic counseling. She has published 27 books from Communication Perspectives – Academic and textbooks and numerous research papers. She regularly conducts social and development research on local, national and international issues, planning for research projects in social sciences, expertise in Development Communication. Consultant: Project Planning and Research, Communication Training, Teaching and Publishing in her expertise area. She operates between Boston-New Delhi.
Book Details |
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Author | Uma Narula |
ISBN | 978-93-88409-41-4 |
Subject | Self Improvement |
Number of Pages | 128 |
Weight | 170 |
Publisher | Haranand Publications |
Publication Year | 2019 |
Language | English |
Binding | Paperback |