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Mass Communication-Theory and Practice


Mass Communication-Theory and Practice
The book Mass Communication: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing.
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ISBN : 978-81-241-1362-2
Description
The book Mass Communication: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing.
Author
Uma Narula Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst USA. M.A Psychology – Clinical psychology specialization. Dr. Narula is Director/Communication Consultant (Research and Training) U+ communications, New Delhi, India. Uma Narula has been in ‘Communication Practice’ research both in rural and urban areas in India, global contexts and in contexts of multiple cultures which has given her valuable insights into significant role of ‘Communication Practices’ in changing and developing Communication Theories. Dr. Narula consultant, professional activities focus on four areas: Research, Training, Teaching, Professional writing/editing, and Therapeutic counseling. She has published 27 books from Communication Perspectives – Academic and textbooks and numerous research papers. She regularly conducts social and development research on local, national and international issues, planning for research projects in social sciences, expertise in Development Communication. Consultant: Project Planning and Research, Communication Training, Teaching and Publishing in her expertise area. She operates between Boston-New Delhi.
Book Details |
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Author | Uma Narula |
ISBN | 978-81-241-1362-2 |
Subject | Publishing and Mass Media |
Number of Pages | 116 |
Weight | 156 |
Publisher | HarAnand Publications |
Publication Year | 2015 |
Language | English |
Binding | Paperback |