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Business Communication: Digital Perspective
Business Communication: Digital Perspective
The book ‘Business Communications: Digital Perspective.’ highlights the changing digital scenarios about business dealings. Changing Business Communication Technologies have transformed how we communicate about doing business re: products to consumers to marketing strategies to supply chains etc. Business technologies scenario is creating tech intensity for companies and is changing fast to digital modes, and they have to create new ways to create businesses and consumers. A consumer who is getting digital tech savvy and probably understand more of online e-commerce to online entrepreneurship. Digital communication in the present scenario is progressing, ever changing the communication scenario, life and leisure activities. Every day, we learn about new digital ways as well new technologies for optimal business outputs re Consumers, Products and ROI (return of investments). Together the effort is to have good products for satisfaction of both consumers and the business. The book Business communications: digital Perspective highlights those complexities both for Consumers and Business. The Emerging Digital Practices create markets and increase the business volume for products and services. These complexities are presented by the author Uma Narula lucidly and coherently that it can be enjoyed both as an advance level textbook as well academicians can also enjoy reading it.
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ISBN : 978-81-19798-38-4
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Description
The book ‘Business Communications: Digital Perspective.’ highlights the changing digital scenarios about business dealings. Changing Business Communication Technologies have transformed how we communicate about doing business re: products to consumers to marketing strategies to supply chains etc. Business technologies scenario is creating tech intensity for companies and is changing fast to digital modes, and they have to create new ways to create businesses and consumers. A consumer who is getting digital tech savvy and probably understand more of online e-commerce to online entrepreneurship. Digital communication in the present scenario is progressing, ever changing the communication scenario, life and leisure activities. Every day, we learn about new digital ways as well new technologies for optimal business outputs re Consumers, Products and ROI (return of investments). Together the effort is to have good products for satisfaction of both consumers and the business. The book Business communications: digital Perspective highlights those complexities both for Consumers and Business. The Emerging Digital Practices create markets and increase the business volume for products and services. These complexities are presented by the author Uma Narula lucidly and coherently that it can be enjoyed both as an advance level textbook as well academicians can also enjoy reading it.
Author
Uma Narula Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst USA. M.A Psychology – Clinical psychology specialization. Dr. Narula is Director/Communication Consultant (Research and Training) U+ communications, New Delhi, India. Uma Narula has been in ‘Communication Practice’ research both in rural and urban areas in India, global contexts and in contexts of multiple cultures which has given her valuable insights into significant role of ‘Communication Practices’ in changing and developing Communication Theories. Dr. Narula consultant, professional activities focus on four areas: Research, Training, Teaching, Professional writing/editing, and Therapeutic counseling. She has published 27 books from Communication Perspectives – Academic and textbooks and numerous research papers. She regularly conducts social and development research on local, national and international issues, planning for research projects in social sciences, expertise in Development Communication. Consultant: Project Planning and Research, Communication Training, Teaching and Publishing in her expertise area. She operates between Boston-New Delhi.
Book Details |
|
|---|---|
| Author | Uma Narula |
| ISBN | 978-81-19798-38-4 |
| Subject | Publishing and Mass Media |
| Number of Pages | 280 |
| Weight | 400 |
| Publisher | HAR-ANAND PUBLICATIONS PVT LTD |
| Publication Year | 2025 |
| Language | English |
| Binding | Paperback |
