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Digital Market technology has leapfrogged in the last few years. Both the consumer and the businesses have become tech-savvy, boosting online entrepreneurship. Market technology is getting more digital because of mobile phones, Internet, Ai, Machine learning, Metaverse, Neurolinks, auto-technologies and Digital Twin technologies and many more to come. These facilitate the businesses ROI. Even Virtual technologies developed earlier in Covid Times like Zoom, Webex, google meet, are facilitating the businesses workspace as well telehealth and personal meets. Book highlights how the businesses are gaining due to new digital technologies for market research, consumer reach, supply chain management as well business organisation management. Tech density of Martech is progressing with new advent of digital technologies. Businesses focus on strategies for utilization of digital technologies. The book digital market will be immense value to the business organisations, academicians, students and tech savvy digital natives and general readers for getting a niche in the Market digital technologies increasing in fast pace. Author Uma Narula highly recommends the book.
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ISBN : 978-81-19798-92-6
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Description
Digital Market technology has leapfrogged in the last few years. Both the consumer and the businesses have become tech-savvy, boosting online entrepreneurship. Market technology is getting more digital because of mobile phones, Internet, Ai, Machine learning, Metaverse, Neurolinks, auto-technologies and Digital Twin technologies and many more to come. These facilitate the businesses ROI. Even Virtual technologies developed earlier in Covid Times like Zoom, Webex, google meet, are facilitating the businesses workspace as well telehealth and personal meets. Book highlights how the businesses are gaining due to new digital technologies for market research, consumer reach, supply chain management as well business organisation management. Tech density of Martech is progressing with new advent of digital technologies. Businesses focus on strategies for utilization of digital technologies. The book digital market will be immense value to the business organisations, academicians, students and tech savvy digital natives and general readers for getting a niche in the Market digital technologies increasing in fast pace. Author Uma Narula highly recommends the book.
Author
Uma Narula Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst USA. M.A Psychology – Clinical psychology specialization. Dr. Narula is Director/Communication Consultant (Research and Training) U+ communications, New Delhi, India. Uma Narula has been in ‘Communication Practice’ research both in rural and urban areas in India, global contexts and in contexts of multiple cultures which has given her valuable insights into significant role of ‘Communication Practices’ in changing and developing Communication Theories. Dr. Narula consultant, professional activities focus on four areas: Research, Training, Teaching, Professional writing/editing, and Therapeutic counseling. She has published 27 books from Communication Perspectives – Academic and textbooks and numerous research papers. She regularly conducts social and development research on local, national and international issues, planning for research projects in social sciences, expertise in Development Communication. Consultant: Project Planning and Research, Communication Training, Teaching and Publishing in her expertise area. She operates between Boston-New Delhi.
Book Details |
|
|---|---|
| Author | Uma Narula |
| ISBN | 978-81-19798-92-6 |
| Subject | Publishing and Mass Media |
| Number of Pages | 300 |
| Weight | 224 |
| Publisher | HAR-ANAND PUBLICATIONS PVT LTD |
| Publication Year | 2025 |
| Language | English |
| Binding | Paperback |
